Inspiring diversity and inclusion in the games industry

RaiseTheGame is a collaborative and high-impact pledge to improve diversity and inclusion in the games industry - creating cultures where everyone belongs, and ideas can thrive.

No one company can do this on their own; we need to work together to bring about genuine and lasting change, to make the games industry an even more welcoming place to work.

Join the pledge today to champion and foster diversity and inclusion in your business.

Read more about our Founding Pledge Partners

Creating Meaningful Change

We know that businesses will be in different places on their diversity and inclusion journey. #RaiseTheGame is designed to inspire meaningful cultural and behavioural change in all games companies, whatever your size and wherever you are in your journey.

We want 200 games businesses signed up and demonstrating how they have undertaken activity to improve diversity and inclusion by the end of 2021 - reaching over 50% of the UK games industry’s workforce; and possibly beyond since the pledge is open to companies beyond the UK because diversity and inclusion are global matters not exclusive to one place!

We’ll be using the commitments made to highlight good practice, build and share our knowledge, and set goals to inspire further change.

Our Pledge Pillars

We want games businesses to be able to demonstrate change by:

Creating a diverse workforce

by recruiting as fairly and widely as possible.

Shaping inclusive and welcoming places to work

by educating and inspiring people to take more personal responsibility for fostering and promoting diversity and inclusion.

Reflecting greater diversity in our work

By striving for this in everything we do, from game design and development, through to marketing and other support services.

Our Pledge Partners

By creating an inclusive culture, we now have more women and minority groups on the team, and a team who are willing and able to talk about issues that may affect them.

Tamsin O’Lunaigh Talent Director, Ndreams

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